Visitor Conversion Rate
Measure the share of unique visitors who converted at least once. Use visitor counts rather than total repeat order or event counts.
How to use Visitor Conversion Rate
- Enter “Unique converting visitors”, using the units and limits shown in its label.
- Enter “Unique visitors”, using the units and limits shown in its label.
- Select Calculate or Process. Review the result and any validation message before copying or downloading available output. Reset clears the result and restores the starting inputs.
Method & assumptions
Conversion rate = unique converting visitors / unique visitors × 100%.
Worked example
30 converting visitors from 1000 visitors is 3%.
Results and projections are informational estimates, not financial, medical, legal, tax, or property advice. Check assumptions, units, rounding, and local requirements independently. Investment illustrations do not guarantee returns. Keep original files and check transformed output before use.
Questions, answered
Can conversions exceed visitors?
Not with this unique-person definition. If your analytics counts repeat events, deduplicate before using this tool.
Where does this calculation run?
It runs locally in your browser. Enter plain numbers without currency symbols or thousands separators; use the same currency and measurement units throughout unless a converter explicitly asks for units.