Click-Through Rate
Measure impression-based click-through rate for a campaign or content placement. Enter whole counts with no more clicks than impressions.
How to use Click-Through Rate
- Enter “Clicked impressions”, using the units and limits shown in its label.
- Enter “Total impressions”, using the units and limits shown in its label.
- Select Calculate or Process. Review the result and any validation message before copying or downloading available output. Reset clears the result and restores the starting inputs.
Method & assumptions
CTR = clicked impressions / total impressions × 100%.
Worked example
40 clicked impressions out of 2000 impressions is 2%.
Results and projections are informational estimates, not financial, medical, legal, tax, or property advice. Check assumptions, units, rounding, and local requirements independently. Investment illustrations do not guarantee returns. Keep original files and check transformed output before use.
Questions, answered
Why reject clicks above impressions?
This definition counts whether an impression generated a click, not repeated click events. Use matching reporting definitions.
Where does this calculation run?
It runs locally in your browser. Enter plain numbers without currency symbols or thousands separators; use the same currency and measurement units throughout unless a converter explicitly asks for units.